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Case Studies

Pacific West Association of REALTORS® (PWR)
Pacific West Association of REALTORS® (PWR) is the country's fifth largest real estate association.

Art Carter had understood for some time that the Internet was an ideal medium for REALTORS® to work with their clients.  Being a products and services oriented association, PWR wanted to help their members to compete on the Internet.  Websites were an essential part of that strategy.  Their first step, then, was to select a website provider.

Mililani Perkins, serving as the project manager, investigated several REALTOR® website providers.  PWR selected WebCubic's product because it delivered a fast, easy, and affordable tool.  WebCubic's best-of-breed "tool" is tightly integrated with SoCalMLS' IDX solution.  This enables PWR to maintain a leadership role by enabling its members to compete in a technology rich environment with tech-savvy consumers.  Real estate associations are expected to provide member services that have value - these services make them successful.

Since that time, PWR has added other product and services providers.  One of them is a tool that builds multimedia commercials and other marketing presentations.  And it works seamlessly with WebCubic's website.

PWR's members enjoy full functional websites and domain names. Internet buyers are more likely to use REALTORS® than traditional buyers and will find those REALTORS® via the Internet.

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